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∆ Problem, Perspective, Plan The Skinny vs. the fat The short vs. the long the salad vs. the meat and potatoes the jist vs. the jast the TLDR; vs. the novella 3000 word article: Have I said everything I could? Have I overcome all objections? Have I showcased the product or service? Is the keyphrase usage seamless? Does the copy encourage the next conversion step? Have I connected with my reader?
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